The Equipment Clothing Craze

If we had lived in the 1970’s era, you wouldn’t know anyone, celebrity or now, who didn’t own an Equipment shirt. And today, after saying goodbye to the fashion industry, Equipment clothing had made a comeback! The blouse is set to be a style staple for spring 2011 and US women’s. Shirts specialist said that Equipment clothing is tipped to be the choice brand. One fashion specialist even say “The brand has become a key name to know and the minimal design is becoming an iconic shape for the season The success of the blouse/shirt hybrid has come at a time when separates have never been more popular.”

Cult 1970s label Equipment has been pushed back into the limelight by its owners just in time for this resurgence. It was founded in 1976 by Christian Restoin, partner of French Vogue editor Carine Rotfeld, and Serge Azria, chief executive of contemporary womenswear brand Joie and premium denim label Current/Elliott. Equipment’s UK distribution is being handled by premium agency M&L Harris and the label has a stock service so orders can be placed for as long as the stock lasts.

The blouse is back on the buying agenda as part of a spring 2011 season driven heavily by separates, and the recently relaunched premium women’s shirt label Equipment is perfectly placed to reap the rewards. A Flurry of chic and effortless blouses glided down the catwalks in Milan and Paris in September. German minimalist house Jil Sander used the button-up blouse to inject colour on the catwalk in Milan, while in Paris, Dries Van Noten teamed loose-fit blouses with palazzo pants and Stella McCartney matched th blouse with tailored jackets.

Equipment blouses aren’t cheap though. With an RRP of about $200 and a wholesale price range of $76 for a Signature shirt to about $100 for a python-print shirt, they are investment pieces. And if you are like me, just another fashionista who wants to be as stylish as the stars and model, then Equipment is the brand for you. Many stars had been rocking the Equipment brand today and it will be quite an investment if we buy Equipment clothing to make as feel like a star. It’s the signature washed, silk finish and elegant cut that has led ahead-of-the-curve buyers to snap up the brand.

So welcome back Equipment clothing! We are all excited to what you can offer the fashion world this time around!